Goodbye Push to Be More, Hello Conversations That Grow | Sadaf Beynon

Matt Edmundson

00:00:13.920 - 00:01:50.110

Well, welcome to Push to Be More the podcast, with me, your host, Matt Edmundson. Although it's fair to say that I'm not going to be your host much longer. In fact, this is my swan song. I've been sacked, ladies and gentlemen.

No, that's not quite true at all. But today's podcast, podcast is a little bit different.

I'm sat with the show's producer, Sadaf, who is on screen, and we're going to talk about some of the changes which is coming to the podcast, why those changes are happening and what other notes you've got on your, your computer there to tell me what we need to talk about.

So if you've been a regular to the show, you will know this podcast is all about how we get a hold of leaders and people and ask them what they do to, you know, push to Be and More is the title of the show. Like what challenges? I always like this sort of conversation around challenges.

You know, like, what challenges have you had to face that you've sort of overcome? To be was always about what does that look like, how do you fill your tank or how do you recharge your batteries?

Or, you know, sort of phrases like that, like, what is being? What does that look like for you? And then more is all about growth.

You know, what does the next five years look like and how are you going to get there kind of thing. And so we never really had a structure or a structured series of questions to the podcast.

It was always like we were going to ask questions around those three pillars and to see where the conversation take took us, really. And we've been doing Push now for a couple years, I want to say.

Sadaf Beynon

00:01:50.150 - 00:01:52.478

Almost three, three, four.

Matt Edmundson

00:01:52.534 - 00:03:17.912

I don't know, it's been a while. It has been a while and I've enjoyed pretty much every episode. I. I'm trying to think if there's.

I can look back over like, ep, the E Commerce podcast, which is the other show that I do, I can look back at that and I can go, well, there were some guests that weren't as good, you know, as we were learning on the job. But I think with Push, I've.

I can't think of anybody which I didn't enjoy talking to, I think predominantly because it got quite personal quite quickly. Whereas with E Commerce Podcast, it's all about, you know, it's all about like, the education aspect of it. And so sometimes that's good.

Sometimes people can be a bit salesy. Sometimes people run out of things to say. But when it's Your personal story, it's. I think it's different.

Um, and so I've thoroughly, thoroughly enjoyed every single episode. So if you've been on the show, thank you for coming on and being a guest.

It's been great, and I really enjoyed talking with you, really enjoyed getting to know you and the stories and made some really good friends as a result of doing this podcast. Some really interesting opportunities as a result of this podcast.

But like all good things, they must change and adapt and evolve and pivot, and the paradigm must be different. Aligned. The. But the paradigm needs to be aligned better. So we need to pivot to, you.

Sadaf Beynon

00:03:17.936 - 00:03:21.380

Know, make sure we get all the business lingo in there.

Matt Edmundson

00:03:21.920 - 00:03:28.136

Yeah, yeah, yeah. All the words that I just hate. My. The word I hate the most, by the way, is ping.

Sadaf Beynon

00:03:28.248 - 00:03:28.680

Ping.

Matt Edmundson

00:03:28.760 - 00:04:18.458

Yeah, Ping me an email. I'm just like, I just want to ping you in the face. I'm really sorry. It's just I want to ping you and ping you.

You can't see what I'm doing if you're listening to the joke. And I'm just kind of like.

And so anyway, this is not a show about business language that might detest, but it is time to think things through and have a bit of a different direction, a different way of doing things. Because I think our business needs from the podcast have changed. What we're doing has changed.

And I also think the people that we have on the podcast, I think it. That's probably going to change.

So there's a whole lot of things which are going to change, basically, and we're going to talk through what they are and why we're doing them. Is that right? Have I got that right?

Sadaf Beynon

00:04:18.514 - 00:04:19.338

I think so, yeah.

Matt Edmundson

00:04:19.354 - 00:04:20.570

You've got the notes on the computer.

Sadaf Beynon

00:04:20.650 - 00:04:21.750

Well, it went off.

Matt Edmundson

00:04:24.130 - 00:04:30.612

There you go. Oh, that was an interesting noise. Okay, so what's your first question?

Sadaf Beynon

00:04:30.716 - 00:04:34.196

Okay, so, Matt, tell us why you.

Matt Edmundson

00:04:34.348 - 00:04:41.604

Remember, get close to the microphone. Yeah, yeah. Every single time. If you don't get too comfortable when.

Sadaf Beynon

00:04:41.612 - 00:04:42.868

I'm hanging out, let me just.

Matt Edmundson

00:04:42.924 - 00:04:48.884

On the podcast with you, I'm pushing more. It's true to say that you and I have co hosted a podcast called Pod Junction.

Sadaf Beynon

00:04:48.932 - 00:04:49.204

Yes.

Matt Edmundson

00:04:49.252 - 00:04:57.582

For a little while together. We've done like 60 or 70 episodes, and so we're quite used to this conversation.

I mean, I don't know if we've ever done a push podcast from the studio here.

Sadaf Beynon

00:04:57.686 - 00:04:59.342

Yeah, the one you did with me.

Matt Edmundson

00:04:59.446 - 00:05:13.770

The one I did with you was here. Okay. Was that push or was that. What's the story? Both Was it? Oh, well remembered me. So I've completely lost my train of thought.

What was I talking about?

Sadaf Beynon

00:05:14.070 - 00:05:17.054

You're probably going to say something about me and my inability to use a mic.

Matt Edmundson

00:05:17.102 - 00:05:46.348

Oh yeah, yeah, yeah, yeah, yeah. That's exactly what I was going to say. So we have this show. I say we have, we had this show because I've also.

I made the jest about being fired at the start. I was definitely fired from Pod Junction. So you've kicked me off that show. So we don't co host anymore. So it's like, mate, it's too boring.

We're going to end that whole, whole, whole thing. But every single episode, without a doubt, I would say to you, microphone, you have this aversion just being near the microphone.

I don't know what it is.

Sadaf Beynon

00:05:46.404 - 00:05:47.800

I forget that it's there.

Matt Edmundson

00:05:48.820 - 00:05:58.184

Big bright metal thing in front of your face. How can you. I don't know, I can, I can see this, this thing.

Sadaf Beynon

00:05:58.352 - 00:06:04.024

You know what? It only happens when I'm in person, not when I'm recording on.

Matt Edmundson

00:06:04.192 - 00:06:11.320

Like if you're doing like. Okay, so if you're doing like a, an interview with somebody online, you mean? Yeah, well then you just.

Sadaf Beynon

00:06:11.360 - 00:06:14.488

I can figure that bit out. It's just this when I'm in the co host.

Matt Edmundson

00:06:14.544 - 00:06:16.680

It's cuz you. I think it's because you move a lot more.

Sadaf Beynon

00:06:16.720 - 00:06:17.340

Yeah.

Matt Edmundson

00:06:17.680 - 00:06:19.340

You're a lot more animated.

Sadaf Beynon

00:06:20.080 - 00:06:21.608

Yes, that's probably true.

Matt Edmundson

00:06:21.704 - 00:06:25.496

Yeah, it's probably true. Anyway, now we've got the microphone. What was the question?

Sadaf Beynon

00:06:25.648 - 00:06:34.580

So tell me. I know you've just said that you what you enjoyed about Push to be more. Tell us what you learned from it.

Matt Edmundson

00:06:35.520 - 00:11:19.848

What did I learn from it? Here's the interesting thing about that podcast. It was the first podcast we did that didn't talk about a business topic. Right.

So with E commerce podcast we talked obviously about E commerce. With Pod Junction we talk about Pod. Well, we used to talk about podcasts. You do it all. Now I don't talk anymore. I'm still sore and bitter. It's fine.

But you know, I mean there was, there was a topic to talk about. With Push, there wasn't a topic. The topic was the person that was in front of me.

And it was, it took me a while to realize this actually, that the podcast itself was deeply, deeply personal. I mean deeply personal.

I remember Chris George, I think it was who came on the show, he said to me at the end of the first time because he'd been on E commerce podcast and I said, george, you'd be great. Sorry, Chris. You'd be great. Come on to the push show. He's like, sure, man, let's do it.

And we talked, and he said to me at the end of the podcast, it's something that's always sort of stuck with me. He said, matt, how is it? I told you more things about my life in the first 30 minutes, and I have some of my closest friends now.

You've got to bear in mind that if I go with you to the pub, right, which is very British, or at least it was, we don't tend to do it anymore. Go to a coffee shop, spend an amount of money on coffee. The topic that we talk about and what we talk about is, is good.

But if I've not met you before, right, and we go grab a coffee or we go grab a. A beer, then we're like, we're going to talk about football. I might talk about my family, might talk a little bit about the business.

I mean, it's, it's all very guarded conversation because I don't know you.

And if, if, if we got together in the pub for the first time, and the first question I ask you is, so if you could have anybody on a podcast, who would it be and why? They just need to have had a really big impact on your life. You're going to go, will you just get away from me? You are? Yeah.

You're just going to think you're nuts, Right? Especially when I follow up with the question, so what's the biggest challenge you've had in life that you've had to push through?

Those two questions are not questions you ask the first time you meet somebody. Right? They just, they're just not.

And so when you think about those questions and the vulnerability that is required to answer them, it becomes this really extraordinary idea, because, like I say, you just wouldn't do it in the pub. But if I do it on a podcast, for whatever reason, that seems totally fine and totally reasonable to go and ask those questions.

And every time I ask them, and the favorite. My favorite question by far is always if you had a podcast question.

And so if this is the first time you're listening to the Push Podcast, by the way, a very warm welcome to you.

But I tend to start off every episode, because we were a podcast business, by saying, listen, this show sponsored by Pod Junction or Orion Media, as it used to be called in the early days, and, and we're a podcast agency, right? So I was very interested in that. If you did have your own podcast and you could have a guest on anybody from your past or your present.

The only caveat being that they've had to have had a big impact on your life. Who would be your guest and why? We've had people open up about long lost relationships with their dads, people like Tony Robbins.

Jesus was quite popular, as was. We're not popular. We had one answer with Dolly Parton.

And that, I mean, apart from the fact that instantly surprised me, it just led to the most wonderful conversation, right? Because I'm like, well, why? What is it about? Because I'm nosy, right? What is it about Dolly?

And so I'm asking these really deep personal questions and I'm getting answers straight away and I'm asking why? And nobody is batting an eyelid. No one's going, just leave me alone and stop asking me these really awkward questions, you weirdo.

I mean, which is the response I would get at the pub. And so I think, coming back to your question, really long answer to your question. But my, the thing that I've.

That has surprised me about it, the thing that I've enjoyed most about it, are the same thing. And that is how easy it is with the preface of a podcast to actually get people to be instantly vulnerable about their lives.

And that always, always, always makes a much more interesting conversation and a much more interesting podcast. Does that answer your question?

Sadaf Beynon

00:11:19.904 - 00:11:36.152

It does, it does. I think it's really. You're right. I don't know whether it's that you've got a. You've committed to this time of being of chatting.

So you, it's in the diary, you're online, you're ready to go, and you're ready to just answer anything, whatever comes at you.

Matt Edmundson

00:11:36.256 - 00:11:36.680

That's right.

Sadaf Beynon

00:11:36.720 - 00:11:41.170

It's a different mindset almost as opposed to, as you were saying, it is a beer.

Matt Edmundson

00:11:41.250 - 00:13:10.956

It is. And especially, especially when you do it with business leaders. Right.

So in the context of a podcast with a business leader, again, the same principle applies. I can ask, it feels like just about any question about their business and they will happily answer and have a conversation.

Whereas again, if I was the first time I met you and asked you those questions in like a networking event, you'd be like, just back off, dude. Don't get so, so intense so quickly. But in the podcast arena, it's perfectly fine.

And so what you find then as a result of that is it accelerates a relationship. And so you. Not with everybody, you don't instantly form like a really good friendship with everybody. I wouldn't claim to do that.

And in fact, actually some people after the podcast can withdraw.

This is really interesting idea that a friend of mine told me about, because I was talking to him about it, and he said to me, said a pastor friend of mine, he said, actually, when people can be.

When people are raw and vulnerable and divulge details, it's not always a good thing because they understand that you know more about them than most people do, and as a result, they can withdraw from you.

And so he said, you know, he's lost friends because of what they've told him, but then get uncomfortable with the fact that they've been that vulnerable and raw with him. Does that make sense?

Sadaf Beynon

00:13:10.988 - 00:13:11.484

Yeah.

Matt Edmundson

00:13:11.612 - 00:13:35.510

And so I think when you have that kind of vulnerability on the show, people. Not everybody, but some people do, and they. They. They don't really want anything to do with you.

Not because of you, but just because of the way that that whole thing was like, I'm just not comfortable post show actually sharing what I shared. That said, we've never had anybody come back to us and say, please don't put the episode out.

Sadaf Beynon

00:13:35.550 - 00:13:36.246

Yeah, that is true.

Matt Edmundson

00:13:36.278 - 00:14:35.370

Yeah. We've had people come back and say, do you mind cutting this section out? And we're like, sure, man, of course.

But never really don't put the episode up.

But what I have found is actually because of the depth and the vulnerability in the conversation that we have, then I have become very good friends with a lot of those people. Does that make sense? And I really, really like that. I was. When we started the show out, I started to.

I got people on the show who were friends, and one or two of those, actually, it really. Our friendship has evolved and got deeper, if that makes a result of it. Yeah, as a result of it, which I think has been super helpful.

A lot of business relationships, which is good. That's. That's come out of it. And so, yeah, I'm, I'm. I think that's been fantastic. And that I. I really treasure that. And I think that's been.

That's been wonderful in so many ways.

Sadaf Beynon

00:14:35.450 - 00:14:48.730

Yeah. I like what you said, that it was separate from business, and it was. These conversations were.

Even though you were talking to business leaders, you were networking with them, but the conversations weren't necessarily to do with your own business.

Matt Edmundson

00:14:48.850 - 00:14:50.260

Yeah. Yeah.

Sadaf Beynon

00:14:50.340 - 00:14:51.796

That's quite refreshing, isn't it?

Matt Edmundson

00:14:51.868 - 00:15:32.680

Yeah.

And I didn't want to do just another leadership podcast, you know, I didn't want to do another podcast where it's like, well, tell us your top 10 tips for leading. It's just like this. There's a lot of those out there, and actually, they do that a lot better than me.

And I didn't want to do a podcast that was around an expertise. So if I did a leadership podcast that's about expertise, and I didn't want to do another expertise podcast, I.

We do a podcast called what's the Story? Which is similar to be Push. And. And I. I really enjoyed the digging into people's stories and finding out what makes them tick.

And so to have the opportunity to do that for as long as I have has been marvelous.

Sadaf Beynon

00:15:36.140 - 00:15:42.564

So. So we have now decided to. Do you want to say it or should I say it?

Matt Edmundson

00:15:42.652 - 00:15:46.236

No, no. You. You. I refuse.

Sadaf Beynon

00:15:46.348 - 00:16:18.526

Okay. No, we are. We're going to change things a little bit.

So as you were saying about your digging into people's stories, and that's been really interesting and fun and, like, personal growth, I'm sure probably has come from some of those conversations as well. Right. So I think that's something with conversations that grow is what we are wanting to dig into a little bit more. So we're focusing on.

So even your first question to your guests was, well, hang on.

Matt Edmundson

00:16:18.678 - 00:16:21.742

Conversations that grow. You need to explain that.

Sadaf Beynon

00:16:21.926 - 00:16:25.918

Okay, can we cut this bit out? Can you ask the question to me? Then? Let's do it that way.

Matt Edmundson

00:16:25.974 - 00:16:27.230

Josh, let's not. Cut this bit out.

Sadaf Beynon

00:16:27.270 - 00:16:32.702

Josh, cut it out. Cut it out. How does it go?

Matt Edmundson

00:16:32.886 - 00:16:35.130

Cut it out. Yeah, cut it out.

Sadaf Beynon

00:16:35.590 - 00:16:38.250

I was slaughtering someone there, I think.

Matt Edmundson

00:16:39.500 - 00:16:44.480

Yeah. Josh, definitely don't put this up. And if you're listening to the audio, go check out the YouTube video.

Sadaf Beynon

00:16:46.780 - 00:16:54.612

Okay. Matt, you. Yeah, you asked me. Then let's.

Matt Edmundson

00:16:54.676 - 00:16:59.892

Well, let me. I'll ask you about it, but you need to make some kind of bridge, because I think I was. I finished talking.

Sadaf Beynon

00:17:00.036 - 00:17:00.452

Yeah.

Matt Edmundson

00:17:00.516 - 00:17:10.210

And so just make some kind of comment like, oh, okay. So, well, now that's great. But now, obviously, there's some changes are coming afoot. Effort, but we're pivoting.

Sadaf Beynon

00:17:11.830 - 00:17:15.150

I don't know what the last thing you said was, but it doesn't matter.

Matt Edmundson

00:17:15.190 - 00:17:16.158

Okay. I can't remember.

Sadaf Beynon

00:17:16.254 - 00:17:17.726

Okay. Josh will know.

Matt Edmundson

00:17:17.798 - 00:17:18.530

Yeah.

Sadaf Beynon

00:17:20.230 - 00:17:29.550

Okay. All right. Well, yeah, thanks for that, Matt. No, no, that's great, Matt. Thank you. So we are making some changes.

Matt Edmundson

00:17:29.710 - 00:17:45.802

Yes, we are. I like the use of the word we. Yes. So, yeah, there are gonna be some changes coming up in the podcast and the.

We'll tell you what the changes are, but should we talk about why we're making the changes?

Sadaf Beynon

00:17:45.866 - 00:17:46.250

Yeah.

Matt Edmundson

00:17:46.330 - 00:17:48.938

Would that help? Clarify, maybe.

Sadaf Beynon

00:17:49.034 - 00:17:49.786

Yeah.

Matt Edmundson

00:17:49.978 - 00:20:15.258

So this all came out of our conversation around Pod Junction. And so we were co hosting Pod Junction, which is a podcast about podcasting. Very meta, we should call it the Meta Podcast Doll. Missed that one.

And you quite. I mean, Pod Junction has changed over the last few months. You've taken much more of a leadership role in that.

And you quite rightly pointed out that actually the way we were doing Pod Junction didn't align with the people that we were trying to serve, which it pains me to say is actually quite a true statement. And so it needed to pivot to a different paradigm. Yes, I am making the inverted comments with my fingers, if you're listening to the audio.

But it was quite right. Pot Junction needed to change. We'd experimented with it and we felt like, right, actually to really get this to where we need to.

Well, to where we need to serve people, we do need to make some changes, right? And so we were like, well, actually, that's a fair question. Do we then need to change this podcast Push?

Because Push was always was part of, in effect, Pod Junction, wasn't it, to network, to connect with people, CEOs, business leaders, meet them, share stories and so on and so forth. Which was. Which was always good. But did we want to change that and did we want to take this opportunity?

Now I understand what Pod Junction is a lot more because that has changed quite a bit. Do we want to reevaluate? And as much as I love doing Push, and I do, there's only so many hours in the day, I. Only so many hours.

You have only so many hours the production team has. And so I didn't want Push just to be a passion project. I wanted Push to be very much a case of this is something that needs to.

Needs to make sense for the business. It can't be a big cost to the business from an opportunity point of view.

And so I think all of those things together we were like, well, let's rethink it. And so that's what we did. And it's. Well, first of all, Push to Be More, get the Right podcast. Push to Be More is changing its.

Sadaf Beynon

00:20:15.314 - 00:20:18.630

Name to Conversations that Grow.

Matt Edmundson

00:20:19.250 - 00:20:28.010

And the host is changing from Edmundson to Sadaf Banan. So you have taken over yet another one of my podcasts.

Sadaf Beynon

00:20:28.090 - 00:20:32.762

I have over a map and so.

Matt Edmundson

00:20:32.866 - 00:20:49.430

I just have E Commerce podcast left. And so once I. At some point you're going to come for that one, aren't you? But no, no, I mean, just thing aside. So they're two big changes.

I Mean, a name change in a brand changes is. Is what it is. Why Conversations that grow.

Sadaf Beynon

00:20:49.550 - 00:22:03.080

Okay, so I. You've touched on the branding and the name. Yes. That's changing, but the heart of the podcast is still going to be the same. So.

Sorry, what was your question? I don't know. Okay, the name change. The name change is to reflect the. The podcasting element of what we do.

So we believe that with conversations that we have, that Matt had on Push to be more that we have outside of the studio, they can really be quite influential in how they shape us and the direction that we end up taking in our lives. And not every conversation, but there will be some. And everyone's got those maybe one, maybe two, maybe, maybe 20, whatever it is.

And the point of the name change was to reflect that and to also then to talk about how the power that conversations have so not just what's happened historically, the conversations that we've had, but what we can do moving forward. So how can we. How can we influence our business, Our businesses with conversation? What does that look like?

Or how can we build influence with conversation?

Matt Edmundson

00:22:03.820 - 00:22:12.756

So hence the name Conversations that grow. Conversations that grow us, that grow our business, that grow each. Do you know what I mean? It's just like conversations that lead to growth.

Sadaf Beynon

00:22:12.828 - 00:22:13.412

Yes.

Matt Edmundson

00:22:13.556 - 00:22:19.444

It's just a bit too wordy, but in effect, it's what it's going to be, isn't it? So the format of the show is going to stay the same.

Sadaf Beynon

00:22:19.532 - 00:22:19.844

Yes.

Matt Edmundson

00:22:19.892 - 00:22:24.942

Is that right? So if I came onto your podcast, are you still going to ask me the podcast question?

Sadaf Beynon

00:22:25.126 - 00:22:33.374

No, actually, I am not. Just not that one. My first question is going to be.

Matt Edmundson

00:22:33.462 - 00:22:34.830

Oh, I've not heard this.

Sadaf Beynon

00:22:34.870 - 00:22:35.630

No, you haven't.

Matt Edmundson

00:22:35.710 - 00:22:37.490

Okay, come on. Drumroll.

Sadaf Beynon

00:22:38.150 - 00:22:46.330

This might be the one and only question because it depends on where it goes. But what's one conversation that you've had that's changed the direction of your life?

Matt Edmundson

00:22:46.710 - 00:22:48.180

That's a brilliant question.

Sadaf Beynon

00:22:48.350 - 00:22:49.384

Then just see where that goes.

Matt Edmundson

00:22:49.432 - 00:23:44.730

Yeah, yeah, yeah. I love that. I love that because actually that. What that does and what I found with Push is that question, which I think is. Is really good.

I genuinely do. I think it's really good. It's going to create a space for the guest to decide what they want to talk about. Right.

And what they feel comfortable talking about and how deep and how vulnerable they want to go. And so when you're doing the pre calls with the guy, I assume you're still gonna do pre course.

So when you share that question and you're like, I don't want to know the answer. If you're like me, I don't want to know the answer until the show. I want to be able to respond live.

It's like you, obviously, that can be any conversation that you've had, and you go as you know, feel free to go as deep as you would like. Yeah, I'm okay with that because I. I love it. Yeah, I think that's great. So. So how would you answer that question?

Sadaf Beynon

00:23:44.850 - 00:23:55.946

Oh, wow. I don't know. I have to think about it. There's so many conversations. I think some yes, some big, some small.

Matt Edmundson

00:23:56.098 - 00:24:01.914

Yeah. And I think. So that means it's definitely a question that you need to give to the guest beforehand.

Sadaf Beynon

00:24:01.962 - 00:24:03.914

Yeah. Which I do. In the call. Yeah.

Matt Edmundson

00:24:03.962 - 00:24:13.100

Yeah. And because I think you'd want to have time to think about it and think about what answer you want to give. Okay.

So that's the question you're going to start off with. And then the shows.

Sadaf Beynon

00:24:13.180 - 00:24:15.692

That might be the question. I. Yeah, yeah.

Matt Edmundson

00:24:15.836 - 00:24:18.720

And where you go from there and just talk about whatever.

Sadaf Beynon

00:24:19.540 - 00:24:25.404

Yeah. So it can be a business conversation, it can be a personal one. It can be a blend of the two, which we often found.

Matt Edmundson

00:24:25.492 - 00:24:26.044

Yeah.

Sadaf Beynon

00:24:26.172 - 00:24:30.160

Pushed. And we. Yeah. So it's not completely changing.

Matt Edmundson

00:24:30.580 - 00:24:37.210

Love that. Love that. And why are you hosting it rather than me? Because that'd be a big question. People have got in their heads.

Sadaf Beynon

00:24:38.430 - 00:24:40.486

Why am I hosting it instead of Matt?

Matt Edmundson

00:24:40.518 - 00:24:44.050

This is your opportunity to say, because I have a much better podcast host. What's wrong with you?

Sadaf Beynon

00:24:44.430 - 00:24:45.810

I'm not sure right now.

Matt Edmundson

00:24:47.550 - 00:24:48.930

That's what I would have said.

Sadaf Beynon

00:24:49.710 - 00:25:03.128

Because Matt thinks I'm. No, I'm hosting it because I am also. Because going back to what we're saying about Pod Junction, we're connecting the two.

Um, more so than we did with Push.

Matt Edmundson

00:25:03.224 - 00:25:03.496

Yeah.

Sadaf Beynon

00:25:03.528 - 00:25:06.792

And so it makes more sense to have the same person.

Matt Edmundson

00:25:06.896 - 00:25:07.272

Yeah.

Sadaf Beynon

00:25:07.336 - 00:25:09.592

The one. The one contact person. Rather than.

Matt Edmundson

00:25:09.696 - 00:25:10.072

Yeah.

Sadaf Beynon

00:25:10.136 - 00:25:11.368

More than one touch.

Matt Edmundson

00:25:11.464 - 00:27:20.654

You know, the one face with that. And actually that. That. I think that will work quite well. I think, you know, it'll put you in touch with people that you will be working with.

Impression, with projection. I think it'll be great. And I'm excited for it. I genuinely am. I think it's. I'm hoping it will give it.

The thing with Push was Push was always one of the. It was always the last podcast on the list, wasn't it? In some respects. Because we.

We had E Commerce podcasts, we had Pod Junction, and then sometimes we'd have guests for Push, sometimes we wouldn't well, we should probably go get some guests and I. The thing that I'm looking forward to is actually not being an afterthought, but being. Yeah, like prime center to actually what you're trying to do.

Because I think conversations that grow tie very much in with the, the. What's the word I'm looking for? The, the theology of Pod Junction. Yeah.

So the, the systems, the way you use podcasting to grow your business, you're in effect using conversations that grow to model how to do that for Pod Junction clients as more. As much as anything. Right. As well as having great conversations. It's going to be a great sort of teaching thing, isn't it, and learning thing.

And I think that that in itself is. Is great. And I think that was a big part of the reason why I thought you should probably do that.

And so, yeah, I think it's going to be fascinating to see the sort of the second phase of Push to be More. We've pushed, we've been, now we're more, now you're more. And it's as simple as that.

So, yeah, so I think it'll be interesting, like I say, to see how this, this comes out. And obviously I wish you all the best with it.

And if you're listening to the show or watching the show, make sure you stay subscribed because I think actually it's just going to go up another level and I think the conversations will be better. I do. And I think it's going to be really quite interesting.

And of course, if you'd like to come onto the show and share your stories, get in touch with setf. Um, I would say push to be more dot com. You can probably still use that web URL, but what's the new one?

Sadaf Beynon

00:27:20.742 - 00:27:22.318

conversationsthatgrow.com.

Matt Edmundson

00:27:22.374 - 00:27:23.502

Did we get the dot com. Did we?

Sadaf Beynon

00:27:23.526 - 00:27:24.398

We did, yeah.

Matt Edmundson

00:27:24.494 - 00:28:32.850

Fantastic [email protected]. you can also find it there. So don't be surprised if the podcast artwork and branding and name changes in your podcast playing.

You're like, what, what's this? Conversations that Grow. I didn't subscribe to this, so you're probably going to have to put a little note on the start of every episode.

Aren't you going, this is the new name for Push to be More. And I am the new Push to Be More formally hosted by Matt, who is now unemployed.

So, yes, it's funny, Andrew Hartshorn, who was on the podcast recently and he, he talks a lot about building a business. He says you either build a lifestyle business or you build A business to sell it. That's his big thing.

And he and I talk a lot because we're both into acquisitions and he was like one of the big litmus tests. He's put this on LinkedIn a lot, if you follow my LinkedIn is if you didn't turn up to your business for six months, would it survive without you?

And I'm like, hmm, I don't even know if I'm going to be allowed back in six months.

Sadaf Beynon

00:28:33.630 - 00:28:36.010

The business, change the keys and the locks.

Matt Edmundson

00:28:38.130 - 00:28:59.914

Yeah, that's exactly what's happening here is. Which is a. I actually think it's a wonderful thing. But that's just me. So, yeah, make sure you stay subscribed to the show. Let us know what you think.

Hopefully this is sort of cleared up what's happening and why. But any, any questions, obviously get in touch, let us know and you can reach me on LinkedIn. Just go search. Matt Edmundson, you're on LinkedIn.

Sadaf Beynon

00:28:59.962 - 00:29:01.690

I am Sadaf Banan.

Matt Edmundson

00:29:01.770 - 00:29:50.810

Yeah, we'll put the links to both of those in the show. Notes say that. I don't know if we will. I'm sure you will. We will, but come follow us. Come say your questions. It'd be great to hear from you.

But yeah, thanks for being with me all this time. Genuinely loved it and I dare say, am I coming back onto conversations? Am I going to be allowed? I'll do all the ad reading.

This podcast is sponsored by, so hopefully I'll be back. I might do the odd one here and that special guest appearance. Yeah. But Blast from the past.

A Blaster probably should stay in the past is probably more correct. But genuinely loved it and really appreciate it.

Appreciate you guys listening and staying connected with what's going on and I look forward to the next chapter. So, yeah, that's it from me. I'm signing off from Push to be more. God bless you. Bye for now and from you, bye for now.