Every Entrepreneur Starts Their Business for Deeper Reasons Than Just Profit | Carly Pepin

Carly Pepin: [00:00:00] mindset wise, I definitely remember being very challenged by my circumstances, what was occurring. I was living in Los Angeles, and so my perception was it was Los Angeles, right? I thought that if I moved I would be in a different environment with different people and I wouldn't have to have the pain and all the things that were going on that I couldn't accomplish or achieve. I just assumed it was Los Angeles's fault, and so when I left I was like, it is not Los Angeles's fault.

it is definitely internal.

Sadaf Beynon: Welcome to Conversations That Grow the show where we explore how the right conversations can shape our business leadership, and even how we see the world. I'm Sadaf Beynon, and today I am speaking to Carly Pepin. Carly is an international speaker and consultant who helps entrepreneurs and leaders grow their businesses by getting to the root of what really drives them. She's all about blending human behavior with smart strategy. Real growth isn't just about systems and [00:01:00] goals, it's also about shifting the stories we tell ourselves. Carly, welcome to the show.

Carly Pepin: Yeah. Thank you so much for having me.

Sadaf Beynon: Thank you for being here. Carly, to kick things off, what's a conversation you had that changed the way you think about leadership or business?

Carly Pepin: Yeah, so a big conversation about leadership was just understanding that as a leader, we're going to be both sides, right? Like often in the leadership world, it's portrayed that, you know, they're good people, they're only doing good things. Um. That's it. But the reality is, is you are going to challenge the crap out of people.

Um, there's gonna be a significant quantity of individuals that just like you, despise you, hate you to the same degree as they love you. And it doesn't really matter what you do. You can't make everyone happy. So that was like a really beautiful example and something that really, really helped me to understand what true leadership was.

You know, you're focused on the vision, you're focused on the mission, and that's how you're going to move forward. And some people are gonna love you, some people are gonna hate you.

Sadaf Beynon: Yeah. So was

that, did that come out of a conversation you had?

Carly Pepin: [00:02:00] Yeah, lots of different conversations. I think that that also takes a minute to stick in your brain sometimes. Yeah. Yeah.

Sadaf Beynon: Carly, last time we spoke, , when, when we had our pre-call, you shared about your mindset.

mindset.

And how

that that changed. I'd love to for you to tell our listeners about that transformation, the story behind that.

Carly Pepin: Yeah, absolutely. Yeah. Um, so mindset wise, I definitely remember being very challenged, very challenged by my circumstances, what was occurring. And it was when I had first kind of been trying to figure out what I wanted to do in life, what were my next steps. I was living in Los Angeles, and so my perception was it was Los Angeles, right?

So I was blaming the outside and the people and all this. Fun stuff. So I moved to Australia 'cause it seemed like a good idea and I got there and I was miserable because everything that I thought was causing the bane on the outside was gone. And that's when I really realized that things were [00:03:00] coming from the inside.

And it's when I first started to try to find solutions that were really geared towards helping me shift what was going on inside. Helping me to shift my perceptions helped me to kind of get over the different things that I was going through so that I can actually enjoy life. Funeral, no matter where I was, and it was really helpful.

You know, I wound up moving back to LA after a year, and now it's my favorite place in the world. Absolutely. Yeah. So So um, you've moved. probably the place I'll be forever.

Sadaf Beynon: You said you moved to Australia,

, to kind of escape What was it that was going on?

Carly Pepin: I thought that if I moved I would be in a different environment with different people and I wouldn't have to like have the pain and all the things that were going on that I couldn't accomplish or achieve. I just assumed it was Los Angeles's fault, and so when I left I was like, it is not Los Angeles's fault.

it is definitely internal.

Sadaf Beynon: Yes.

Um, [00:04:00] yeah, I mean, I, I think that that self-awareness. Is great. Um, no matter how, when, when it happens or where it happens. Um, but I'd love to know, like, so what, what did you do once you figured out that actually I'm carrying it, it's not to do with the people or the, the space that I'm in. How did you start working through that?

Carly Pepin: Yeah, I actually found a coach. You know, it wasn't something that I sought out. It was

Sadaf Beynon: Hmm.

Carly Pepin: pretty accidental in a sense, but you know, one could say it was just perfect divine timing there. Where I, my car stalled at the YO studio I was going to, and I just looked up at the bulletin board. And all the things that I had been going through, like they had mentioned.

But at the end of it, she said, and I got to the other side and it was the first time where someone had ever said that they didn't have to deal with like, all the day-to-day anymore. I'd been to so many therapists and psychiatrists and um, groups and stuff that just said, you know, you just have to deal with [00:05:00] stuff.

It's not something that ever goes away. And that was the first time that someone said like, I don't have to deal with it anymore. And it just felt like she really understood what it felt like on the other side. And so I hired her and it was crazy. And I was like, oh, this is like a different way. And I was starting to actually overcome the things that I thought I was gonna have to deal with for the rest of my life.

And I realized I did not have to, like, that's not something that I had to do. And so, um, you know, after the first few months of working with her, I just, I really wanted to sign up and start coaching myself because, you know, when you get results like that, that quickly after. Being told for a lifetime, you're just stuck with this crap.

You're like, I want it. I'll do it.

Sadaf Beynon: Yeah.

Carly Pepin: Tell me more.

Sadaf Beynon: a, sounds like

a very freeing conversation with

that coach.

Carly Pepin: definitely.

Sadaf Beynon: it Was that experience that pushed you into going into coaching, is that what you said?

Carly Pepin: Yeah, absolutely. Yeah. It just, it worked so well. I also started to understand, you know, when you help others, I mean, Zig Ziglar says it, you know, you help others get what you, [00:06:00] what they want, you get what you want. And it was like, okay, I could see how she was. You know, growing and evolving. Just even through the conversation she was having with me, we started doing some groups with other people and you could see how much it like helped her as well.

And it was interesting and I was like, I definitely want to do this. Like this is something that's inspiring.

Sadaf Beynon: Would you be able to tell us some about some of those inner conversations that you had that? Started to help you move from a place of, um, perhaps confusion to a place of feeling more clear about life and things.

Carly Pepin: Yeah, absolutely. So a lot of the confusion too, and you know, I guess this happens to everyone. People I think definitely understand it to a greater degree now that we have social media is all the comparisons, right? So also when I was. In LA I'm just comparing myself to everyone and the life I think I should have or supposed to have, how I'm supposed to be, how I'm supposed to act, you know, what's the right way to do things, what's the wrong way to do things?

And so I'm trying to find, follow, almost these, uh, unspoken and sometimes spoken rules and regulations from so [00:07:00] society and especially the societies we live in are the ones we're most influenced by. And so it was just a really interesting dynamic. Like the thing that was the most freeing was. To become authentic, you know, like outside of what society believed you should be or believed that you shouldn't be.

It was like, well, what really works for you? And it was a really, like her questions, her conversations, her work that she helped me get through, it was like, how do I actually. Like connect more with who I am and how do I integrate that on a day-to-day basis. And that changes your life. Like it genuinely changes your life.

It's a huge transformation. So it's helpful too. I think that was one of the gifts of being in Australia is just disconnecting from the culture so completely and engrossing yourself in other cultures, realizing like, this culture's great and that culture's great. This culture has things that challenge me in that culture has changed that challenge me.

Which one's better? Which one's worse? Neither? They're just different. And you realize how like differences are actually quite beautiful and quite [00:08:00] inspiring, right? So it was really helpful to be in a different environment as that different individual and just kind of work through all that stuff and create a different life out there.

And it just, it really was transformative. Really transformative. So authenticity, amazingly enough. Is truly a key. I know we kind of use it on a day-to-day basis, and people talk about it a lot, but when you really implement it, you know exactly what I'm talking about. It's like, it's life changing. It's like, whoa, like you feel comfortable in your own skin again.

You feel comfortable being who you are. You don't feel. The, like, you need to be proud or puffed up all the time. You don't feel ashamed, um, of who you are, and you don't feel like you have to hide. Like it's just, it's very freeing, like it's very freeing to have that true self-love and gratitude for yourself and your experiences, whether you've caused pleasure or pain.

Yeah, so that was really, yeah. When we say conversations, those are really inspiring conversations and really helpful. .

Sadaf Beynon: Fantastic. [00:09:00] Thanks for sharing that. I, I can completely understand what you're saying, like it resonates with me on, on several levels, I think there, there's also this because you're, because you're in an environment that's not your own anymore and things aren't familiar, you kind of start from scratch.

You kind of get to, um, know yourself again, because in a familiar setting you just do things because they come easily. It's almost like you, you go into auto mode, and, but when you're in a new setting, you kind of have to think through things a little bit more and you come to a greater understanding. But, I think it's that growth that happens, that stretching that happens, , it can also be quite painful.

Carly Pepin: absolutely can be incredibly painful.

And it's interesting 'cause I was just reflecting on a recent situation that I had even with myself, where I had transitioned from going from business to consumer to business to business. And on the back end of that, there's a lot more than just switching and saying, I'm gonna work with the business.

There's a lot of

Sadaf Beynon: Hmm.

Carly Pepin: procedures, a lot of different policies. Uh, different marketing, everything changes. [00:10:00] And so it was a huge change and I didn't realize like uncomfortable it is to create changes like that, that are on the

Sadaf Beynon: Hmm.

Carly Pepin: scale until I had gotten back into it,

Sadaf Beynon: Hmm.

Carly Pepin: it was fascinating 'cause even in the moment you're like, man, I'm so uncomfortable.

Like, there are days that I'm. Doing well. There are days that I like had tears. There are days that I was like, can I do this? There are days that like, I got this, you know? And then in the transition, I just remember thinking, it's been a really long time since I've challenged myself to this degree. And I thought, and it's really stretching me and it's really helping me to grow.

I was like, it's

Sadaf Beynon: Hmm.

Carly Pepin: It's challenging, it's like confusing at times. But I was like, man, I don't do this enough. 'cause I had

Sadaf Beynon: Hmm.

Carly Pepin: so comfortable and so used to what had occurred before. 'cause things were just working, things were working

Sadaf Beynon: Hmm.

Carly Pepin: well, the business was flowing really well. And this was just a, this was a conscious choice I made just to do something I wanted to do.

Right. So it's really interesting and it was something that I thought to myself, you know, like, I'll let the dust settle a little bit. And I was like, how do I actually. [00:11:00] Push myself again, you know, without having it to be these big extreme things on a regular basis. It's like, how do I continue to push myself and make myself uncomfortable?

Like, what are other things that I can do in my life?

Sadaf Beynon: Hmm.

Carly Pepin: that, like you said, it's really hard, it also just gives us like the most growth, like the

Sadaf Beynon: Yeah.

Carly Pepin: Mm-hmm.

Sadaf Beynon: Yeah, absolutely it does. Yeah. I love, I love what you're saying. You know, I think it's applicable in so many, well, just about every aspect of life. You're talking about

business, but personally too, it makes it, it's such, it's such an important part, one, to be self-aware, but that often comes with pushing yourself to be uncomfortable, as you said, and allowing that growth to to happen.

That's incredible.

Carly Pepin: Yeah. Yeah, it's inspiring and it's cool too 'cause it's like we can ask ourself that question is what do we really love? What's important to us?

Sadaf Beynon: Yeah.

Carly Pepin: we don't have to stretch in areas that we don't care about. We probably won't stick to it

Sadaf Beynon: Mm-hmm.

Yeah.

Carly Pepin: really. Stretching and we wanna grow in something that's important to us.

You'll push really hard and no

Sadaf Beynon: [00:12:00] Yeah.

Carly Pepin: it is, you'll like find a way to get to the other side.

Sadaf Beynon: Hmm.

Carly Pepin: great opportunity for self-reflection. It's like, what is really important to me and

Sadaf Beynon: Yeah.

Carly Pepin: wanting to do, or talking about or thinking

Sadaf Beynon: Hmm.

Carly Pepin: actually could just get started, even if it's hard.

Sadaf Beynon: Yeah.

Yeah.

And I think there's another side to it too, like sometimes life just happens and, um, you'll find yourself in a, in a situation that's not ideal, but you allow yourself to, be uncomfortable and allow it to shape you, you know, like through that growth. I think that's, that's another really cool way for it to happen. Um, yeah, we were talking before about that. Internal transformation that happens, that comes before the growth that we see externally. Um, and so you, you mentioned before you decided to end up being a coach yourself because it was such a positive experience and

you saw

the

good that it can do and bring out, and it sounds like, um, there was a, there was a moment in time when you [00:13:00] decided this is what I want to do. So tell me a little bit more about that story.

Carly Pepin: Yeah, that was, that was a fun one. I do remember sitting in front of her and having the realization that like, whoa, like when she's helping me, I. I'm helping her

Sadaf Beynon: Hmm,

Carly Pepin: I, asked her that question. I was like, when I am doing this stuff, she's like,

Sadaf Beynon: hmm.

Carly Pepin: actually working on yourself? Like simultaneously?

She's like, of, yeah. And she explained it to me because we

Sadaf Beynon: Hmm.

Carly Pepin: individuals that were able to help to get to the other side.

Sadaf Beynon: Hmm,

Carly Pepin: may have fully processed something, but sometimes we haven't. And so just

Sadaf Beynon: Hmm.

Carly Pepin: down with someone and helping 'em get to the other side actually processes your own stuff as well.

And the cool thing is, you know, I got to see this in the coaching dynamic, but if you just see this in your day-to-day life,

Sadaf Beynon: Hmm.

Carly Pepin: it. You'll notice you'll sit down with friends, family members or kids, right? And you'll actually sit colleagues and you'll help them through something that you may not have full awareness of yet, but you'll feel better on the conversation.

You feel better because it's nice to be of service to someone, but simultaneously, by you being objective in that [00:14:00] moment. You are able to be more objective about your own life too, right?

Sadaf Beynon: Hmm.

Carly Pepin: So for me it's just a win-win scenario and it was like, how can I get the best tools on the planet from the best people to get people the best results

Sadaf Beynon: Yeah.

Carly Pepin: like feeling really fulfilled and inspired, you know?

Sadaf Beynon: Yeah,

absolutely.

Carly Pepin: yeah, that was an awesome

Sadaf Beynon: Hmm.

Carly Pepin: when I saw that. And, uh, yeah, I just, I absolutely love it and it's just cool. It's cool to see. cool to see people grow and when I realized I wanted to do more of the business to business, it's because I just, I could see how business is a vehicle for impact and vision and purpose, right?

Like I

Sadaf Beynon: Yeah.

Carly Pepin: that if that's something that's important to you, that your business is. 100% a vehicle. And sometimes entrepreneurs, business owners, founders, they don't even recognize it. Like they haven't even seen it yet.

Sadaf Beynon: Hmm.

Carly Pepin: business, everyone starts, they, they don't just do it for the sake of doing it.

There's some internal driver be behind it and

Sadaf Beynon: Hmm.

Carly Pepin: it's usually quite an inspiring one. So it's really

Sadaf Beynon: Hmm. [00:15:00]

Carly Pepin: when we can like pull that out and that becomes more of the vision of the company, the vision of that individual. I had one client who. Worked in, um, like the industrial sort of, uh, the industrial industry.

And it was interesting because we broke down like what actually they were doing it for. And it had nothing to do with the product or service. It had to do with the country that they were building it in. They really wanted to create an opportunity for individuals in a third world country to have first world opportunities.

Sadaf Beynon: Hmm.

Carly Pepin: do that, it was being able to provide the finances and the environment to help them thrive, even though

Sadaf Beynon: Hmm.

Carly Pepin: living in a third world country. And so everyone has that inside them who starts the business. And the more I started to see it, the more I was like, well, of course they wanna help these. People grow their companies.

I mean, look at what they're infused it with and when they become more aware of it, they just, they become more inspired and want it to make a greater impact than they even ever had known before. So,

Sadaf Beynon: [00:16:00] Hmm.

Carly Pepin: that's when I knew it was time to focus on not just the person but the business. Yeah. As well.

Sadaf Beynon: So in that, in with your clients that you work with in that journey, you know, in that time, whereabouts do you think that usually happens when that awareness comes for them?

Carly Pepin: It depends on the person, but it doesn't actually take as long

Sadaf Beynon: Hmm.

Carly Pepin: think. You know, it's usually in a, it's usually in like three to four sessions. They start to get a feel for it. And after about like a dozen sessions, we can usually get it solidified, right?

Sadaf Beynon: Hmm.

Carly Pepin: it's like you got the feel for it, but now you're gonna walk away.

And I know it's like. Cemented in there. There's some like concrete cement dynamic. It's not going anywhere for a while. You got the, you got the seed, it's planted. And then it just depends on how far people wanna go because it's something that you can expand on forever, right? It's just ever GRE degree of evolving who you are, what your vision is, what it looks like today, what it's gonna be tomorrow, and expanding on that to a greater to greater degree.

So the people I [00:17:00] find who are most dedicated to understanding that are the ones who wanna do work most frequently, most often. Um. Very consistently.

Sadaf Beynon: Mm-hmm.

Carly Pepin: And again, not a good or bad thing. Everyone just has different values, different priorities, and if you don't wanna do that, it's totally okay. There's the people who do, they're just, they just get the most data from it, you know?

Sadaf Beynon: Yeah.

Carly Pepin: the data, invest the time. If you don't care, it's totally cool.

Sadaf Beynon: Yeah.

So, um, I mean, I could be totally wrong here, but when you're having these, um, when you're having coaching sessions, is there an element of personal roadblocks, that would stop them from scaling their business?

Carly Pepin: Yeah, absolutely. Yeah. So it again depends on the individual. There's one person that I was working with that just was really. fearful of scaling their business again because they had had a significant quantity of money stolen from them by

Sadaf Beynon: Hmm.

Carly Pepin: partner. And the business partner was also a longtime friend.

Sadaf Beynon: Hmm.

Carly Pepin: of, [00:18:00] basically like a big wound, you know,

Sadaf Beynon: Hmm.

Carly Pepin: there's a personal trauma around that, and there's something they don't wanna go through again. So to get to the other side, we actually had to work on that dynamic. I had another person who had so much guilt and shame for something that they had done when they were a child, you know?

And because that was unprocessed, they just couldn't get past a certain point. And so when we went through to clear the trauma, clear the guilt and shame, all of a sudden they're able to move past that set point and they're starting to grow, grow, grow, grow, grow, right? So there's definitely that dynamic where we can really hold ourselves back.

I had another one, funny enough. And just loves his wife so much. And the wife was frustrated because like basically the more that he was growing the business, the more that he was spending time away from the wife. So we

Sadaf Beynon: Hmm.

Carly Pepin: some work on that because he just didn't want to grow the business 'cause he didn't wanna take up time.

Sadaf Beynon: Hmm.

Carly Pepin: of personal development on that as well to give him permission to move forward. But the reason why I love including this is why it just. Kind of got cemented in more and more all the business [00:19:00] strategy. Right?

Sadaf Beynon: Yeah.

Carly Pepin: the guy with the wife, right?

Sadaf Beynon: Yeah.

Carly Pepin: work on your emotional charges.

We're gonna help her as well. I got, I got to work with her too, which was great, and help her as well with the things that she was experiencing. But then we're also putting strategies into place so he can delegate and build his business and scale it

Sadaf Beynon: Hmm.

Carly Pepin: That he doesn't have to be as involved as he was before.

Like

Sadaf Beynon: Yeah.

Carly Pepin: of scaling smart, right? With the guy who got the. The money stolen. Like we had to go in and we had to scale it in a different way. We had to figure out how he was going through the hiring process, right? We had to get rid of some other people that potentially were also red flags, you know, building the teams.

Also going through the cash flow and making sure there's systems and procedures and all these little. Different nooks and crannies that that doesn't have to happen again. You know, and even the individual who had like the, the issue when he was a child, the trauma, it's like after we clear that, it's like, yeah, he gets to scale his business, but he's now like coming into new territory.

So now that one was a lot of team building,

Sadaf Beynon: Hmm.

Carly Pepin: of team building, a lot of strategy, a lot of um, execution, a lot of operational stuff that we put [00:20:00] in place too.

Sadaf Beynon: Mm-hmm.

Carly Pepin: kind of do it hand. In hand. Right? It's not to

Sadaf Beynon: Mm-hmm.

Carly Pepin: to, I don't want anyone to have an unrealistic expectation. Like I'll just go put in the strategies and everything will be perfect.

Like,

Sadaf Beynon: Yeah. Mm-hmm.

Carly Pepin: you can't just do only the inner stuff and not the outer stuff, like,

Sadaf Beynon: Yeah.

Carly Pepin: but if you have the balance, like they really just, they really go hand in hand.

Sadaf Beynon: They do go. Yeah. Yeah,

exactly. Yeah. And

I really love

what you're, what you're drawing out that, businesses run on revenue, so you need that side of the business Absolutely. To work, but equally it's acknowledging the humanity in it as well. And like, you know, it's people that are involved and so you have to, um, slow down and listen and communicate well and really understand.

Carly Pepin: Yeah, definitely. I mean, businesses. All people. Your customers are people, your employees are people, your person, everyone you encounter. The public is people.

Sadaf Beynon: Hmm.

Carly Pepin: it's like, how are we actually, who are we connecting with? Why are we connecting with them? And again, that

Sadaf Beynon: Hmm.

Carly Pepin: dynamic that I talked to in the beginning, [00:21:00] do we really care about?

That we want to stay in the limelight. We want them to love us. And it's like,

Sadaf Beynon: Hmm.

Carly Pepin: this is gonna make all these people hate us. But these are the people that your business. Genuinely doesn't care about. Like that's the reality. That's the truth. And so it's funny, it's all about people and strategically drawing in people to love

Sadaf Beynon: Yeah.

Carly Pepin: strategically knowing like you're gonna draw on people to dislike you as

Sadaf Beynon: Hmm.

Carly Pepin: they're not gonna agree with what you do. You can't get the whole world on your side. But if you can really understand the people you're connected with. You can really be of service to them, and you

Sadaf Beynon: Mm-hmm.

Carly Pepin: be fulfilling to that small group of people, you know? And that's something that's fulfilling to them and that's

Sadaf Beynon: Hmm.

Carly Pepin: getting all your people to understand like what you're doing, why, and helping them to be inspired in the positions that they're in. And then it changes the culture of the company. It's really cool. And that all happens from the top down.

Sadaf Beynon: Yeah.

Carly Pepin: from the top down,

Sadaf Beynon: yeah.

That

leadership that is so vital, good leadership that is so vital. And I, I [00:22:00] think I, what I'm hearing you say is that it's not just, um, 'cause at the beginning you said, you know, some will hate you, some will love you. And it's not just a communicating information, it's actually bringing people with you.

Carly Pepin: Yeah. Yeah. It's bringing those individuals with you. And you see it with brands, right? You see it with brands all the time. Like, someone's gonna prefer Nike and someone's gonna prefer Adidas. And the people who feel so strongly about it, they'll be like, I hate Nike, or I love

Sadaf Beynon: Mm-hmm.

Carly Pepin: Nike, or I love Adidas.

You know? And that's not just something that's built. Randomly that's built because the person that they're connecting to Nike is connecting to is just not you

Sadaf Beynon: Yeah.

Carly Pepin: person that Adidas connect to. That's you, and that's

Sadaf Beynon: Hmm.

Carly Pepin: Nothing wrong or right about it. It's just like that's the level of connection that they've gone through to understand.

Who you are and what's important to you. And ironically, like they're asking you questions, they're observing you, they're gathering data to like create things that you personally would love. That's like why sometimes you're talking and [00:23:00] you get this product or service, you're like, I feel like this was made for me.

It really was made for you. And I think that that is, you know, when we talk about conversations, that's the conversations on the grander scale. I think it's one of the coolest things that we could do in business. Um, again, I know some people like. Really get triggered by it. But it's like

Sadaf Beynon: Yeah.

Carly Pepin: trying to get to know you.

You

Sadaf Beynon: Yeah.

Carly Pepin: ads and stuff. I love targeted ads. I feel like they know me. I feel like someone

Sadaf Beynon: You feel seen.

Carly Pepin: to understand. I feel so seen. I understand what I want. I don't have to go crazy searching anymore. I put it in Google and I'm like, yes. You know where I want go. Thank you Google. Like I just keep it on all the time.

Um, so, that's it. 'cause it's trying to get to know me so well that it re. gonna buy this thing anyway. Of course. I wanna make it faster.

Sadaf Beynon: Yeah.

Carly Pepin: so that's like the cool thing. It's a conversation that they took from one-on-one to like one to many. and

Sadaf Beynon: Mm-hmm.

Carly Pepin: that's the cool thing about business too.

It's like we're not just doing one-to-one now. We're doing one to many. And

Sadaf Beynon: Yeah.

Carly Pepin: out. Yeah, it's [00:24:00] fun.

Sadaf Beynon: Hmm. That's, that's great. Um, Carly, at the beginning you were talking about how we become. Almost a reflection of our environment. I can't remember exactly the word you used, so please correct me if I'm wrong, but we've become a part of that, and that was part of one of the reasons you moved from LA to, um, Australia. I'm curious how do you stop yourself from becoming like that again?

Carly Pepin: Yeah, so it's more like we actually subordinate to the environment is the word that

Sadaf Beynon: Okay.

Carly Pepin: and then we reflect it because we think that's what we should do,

Sadaf Beynon: Right.

Carly Pepin: Because we've like put it on a pedestal. We think that's right. We think whatever our way is wrong. And so if we find ourself mimicking, whether it be the environment.

Or specific people, it's like, wow, we've actually put them on a pedestal. We're assuming that what they do is better than us. We haven't seen or acknowledged our own unique form, and then all of a sudden it's like we lose sight of ourselves.

Sadaf Beynon: Hmm.

Carly Pepin: So the best way to [00:25:00] really catch this and, uh, I think it's actually hard 'cause I, I don't think people realize how often we do it.

Sadaf Beynon: Hmm.

Carly Pepin: when I say it, I think they just, they're like, whatever. I just, I said it right. You don't even notice. But if you catch how many times I say I should do this.

Sadaf Beynon: Hmm.

Carly Pepin: to do this. I'm supposed to do this, I have to do this, I've gotta do this. Every single one of those is not coming from who you really are.

You don't actually want to do it. You genuinely don't wanna do it. And it's wisdom to go in and ask the question of why.

Sadaf Beynon: Hmm.

Carly Pepin: if I'm working with a, a business owner or something and they say I have to do that. I was working with someone and they're like, I have to do this. I have to manage this HR stuff, and you paid me good money and we're sitting here and.

I'm listening to the owner of this company that has an HR team try to manage his emotions and work on emotions so he can manage an employee, right? Who's being emotional in the office. And I was like, I'm not gonna work with you on this. I was like, you have to means you don't want to.

Sadaf Beynon: Hmm.

Carly Pepin: I was [00:26:00] like, why are you not delegating this?

And he's like, well, he is coming up with all these excuses. And I was like. No, I was like, you have a whole team that you pay. Let's get this off your plate. Right?

Sadaf Beynon: Hmm.

Carly Pepin: you're half to on something supposed to should, and you don't have to do it, you could take it off your plate, you can delegate it, you can

Sadaf Beynon: Hmm hmm.

Carly Pepin: job for it and loves doing it.

it off your plate

Sadaf Beynon: Yeah.

Carly Pepin: There's also the have tos that I look at where it's like, is this actually necessary? Like, correct me if I'm wrong, but like just based on what we've talked about, it sounds like this isn't even necessary. And they kind of look and they're like, no, it's not. And I was like, okay, let's drop it.

Sadaf Beynon: Hmm.

Carly Pepin: actually drop it. And so there's these dynamics of when we pay attention to that language, find out if you can delegate it. Find out if you can get rid of it.

Sadaf Beynon: Hmm.

Carly Pepin: can't get rid of it, you are most likely gonna have to push through. There's questions that you can ask yourself to like help you get to the other side, or sometimes you just have to push through if there's nothing else you can do.

Sadaf Beynon: Hmm.

Carly Pepin: And then the other question too, to ask yourself, is that something [00:27:00] that you are doing on a daily basis? What have you structured your life in? What way that you're actually doing things on a daily basis that aren't fulfilling you, that aren't

Sadaf Beynon: Hmm.

Carly Pepin: Alive and inspired, and how can you even long term create a plan to step outta that role and step into things that you love?

Sadaf Beynon: Yeah.

Carly Pepin: thing, like I know you're not subordinating when you're focused on the things that you love, right?

Sadaf Beynon: Hmm.

Carly Pepin: you'll just, you'll automatically do it and you'll just be like, I love doing this. I can't wait to do this. I want to do more of this. You know, like, you really have a desire to do it right,

Sadaf Beynon: Hmm.

Carly Pepin: I'm, watching you.

No matter what's going on, even if it's a rough day. Engaging in it anyways, whether large or small. And how do you give yourself permission to do more of that?

Sadaf Beynon: Hmm.

Carly Pepin: can you actually do more of that? And it's like, how do you structure your life? And if it doesn't happen today or tomorrow, can you put together a plan for a year or five years or 10 years?

And sometimes people are like, oh, such a long time.

Sadaf Beynon: Hmm

Carly Pepin: what's the cost? You can live your whole life for the next, you know, until [00:28:00] you die living by shoulds and miserable on your day-to-day tasks. Or you can invest the time now to do the hard work

Sadaf Beynon: Hmm.

Carly Pepin: years you say, I actually am waking up every day doing what I love.

Sadaf Beynon: Yeah.

Carly Pepin: know, it may not take that long, but what if it did? What would that be worth to you? You know, to actually feel that.

Sadaf Beynon: Hmm.

Carly Pepin: and experience that and not have to do shoulds and knowing every step of the way. Every year, every day, every day. You invest in it. Every week, every month, every year, you know, every five years, every 10 years.

It just starts to increase. It increases in the probability and the experience of you having that. So pay attention to your shoulds.

Sadaf Beynon: Hmm.

Carly Pepin: important. 'cause we wanna shift out of those

Sadaf Beynon: Yeah.

No, that's really, yeah. Um. I think that's, that's really insightful. We, you know, we do, as you said, you almost put unnecessary expectations on yourself because you feel like you have to show up for, you know, X, y, and Z. Um, I'm curious, what about the, the shoulds and [00:29:00] needs and have toss and got tos, um, for stuff that actually does need to happen?

It's just uncomfortable, but it does actually need to happen. And you can't, you can't give it to someone else to do, but you actually have to do it.

Carly Pepin: Yeah, and

Sadaf Beynon: you say to that?

Carly Pepin: example? Like what's a good example of that one?

Sadaf Beynon: Um, okay, well, let's talk

about maybe what you just shared. Like, you know, in 10 years time, if you put the hard work in, now 10 years time, you'll be in a place where, um, you're looking back and you're like, I'm so glad I did it. You

know? Um, you could, that could be one or even really simple. Like, you know, I, I really need to go for a run. I really should go for a run. I

really don't want to,

but you know, you get out there and you're so glad you did, or you know, when it's done, you, you're glad you did. But

to actual getting out there, that's really hard. No one else is gonna run that for you.

Carly Pepin: No,

Sadaf Beynon: But I mean, that's just a

small example, but you know what I mean.

Carly Pepin: No, it's a really good example. 'cause I actually like, that was one thing that was so important to me [00:30:00]

Sadaf Beynon: Hmm.

Carly Pepin: was so important and I just, I was doing the same thing. I was like, I should run. I should be running, I should be doing this, I should be doing that. I realized I didn't like running.

I liked the class I used to take when I was in LA right before I moved to Australia. That included running, and so then I disconnected from running and I started doing yoga. Ironically, the yoga that I wound up. Finding the teacher. It wasn't like power yoga, it was just like really in depth.

Sadaf Beynon: Mm-hmm.

Carly Pepin: two hour classes.

It was

Sadaf Beynon: Oh, wow.

Carly Pepin: It was the, it was the best. It was the best.

Sadaf Beynon: Hmm.

Carly Pepin: better shape than I've ever been in before.

Sadaf Beynon: Hmm.

Carly Pepin: ironically, like by me just being like, I don't want to run, but what was it about the running that was so fulfilling before? And I was like, it wasn't the running, it was the class and I really liked the class.

So then I found a different class that was that fulfilling. And ironically, I got in better shape than I ever had gotten in before. then when I came back to Los Angeles, um, that class, they're great, by the way. It's just a little hard on my body now. I just got older and I just, it's what, [00:31:00] it's, it's so hard.

I still love those classes and I sneak 'em in every now and then.

Sadaf Beynon: Hmm.

Carly Pepin: Um, they're so fun. Berry's bootcamp, by the way, will get a little bit of. Out there. I love them.

Sadaf Beynon: Yeah.

Carly Pepin: they're so fun, but it's a little hard on my body to do as often. I was doing like five days a week before, so when I came home I was like, okay, my body says no to that now.

Sadaf Beynon: Hmm.

Carly Pepin: It wants to do more yoga. So I was doing more yoga, but I felt like I wanted something a little bit more active and I just kept trying and trying things until I discovered. Rollerblading and

Sadaf Beynon: Nice.

Carly Pepin: with rollerblading and so

Sadaf Beynon: Hmm.

Carly Pepin: love roller bleeding on the Santa Monica boardwalk. I love it so much.

I put 'em on, doesn't matter like what the weather is except for rain, 'cause you'll slip and fall. Um, but yeah, it doesn't matter. And I just absolutely loved it and I listen to music and. Podcast and it was just so enjoyable. And so when it's like I have to do something, it's like, well, I have to run, but I really just wanna exercise 'cause it makes me feel better.

And it's like, well, what can I do outside of that? How can I go into my own

Sadaf Beynon: Hmm.

Carly Pepin: mode [00:32:00] and find what works for me?

Sadaf Beynon: Hmm.

Carly Pepin: it's like the best example, by the way, that was a great example because I know so many people.

Sadaf Beynon: Hmm,

Carly Pepin: about that stuff. They're like, yeah, but I wanna lose weight, or I wanna get in shape, but I have to run.

You don't

Sadaf Beynon: hmm hmm.

Carly Pepin: you find what you love? If you like doing it in your house, do something in your house. I have a friend who, she just loves walking, but she doesn't actually really like to go outside much, and so she just has a walking desk and she puts her computer

Sadaf Beynon: well.

Carly Pepin: and she works.

That's it. She just works on her computer the whole time. And then after she came up with that solution, I was like, are you walking out? She's like, all the time. I love it. Right, because she just wants to work. She

Sadaf Beynon: Yeah.

Carly Pepin: so much, but she wanted to get in shape, and

Sadaf Beynon: Hmm,

Carly Pepin: was like, there's nothing wrong.

There's nothing wrong. There's nothing right

Sadaf Beynon: Hmm.

Carly Pepin: like, what do you love? What's your favorite thing? One of my friends is obsessed with surfing, you know, obsessed. So he actually

Sadaf Beynon: Hmm.

Carly Pepin: business that would give him the opportunity to surf at the most optimal times.

Sadaf Beynon: Amazing.

Carly Pepin: hysterically enough, that's his exercise.[00:33:00]

Sadaf Beynon: I love it. Yeah.

Carly Pepin: either. Um,

Sadaf Beynon: yeah,

Carly Pepin: when we're shooting us, it's like what are alternative options that I can find that work for me? And it's kind of fun. It's like a self-discovery. You'll find that, uh, it'll be interesting to see Inspires you.

Sadaf Beynon: Hmm.

Carly Pepin: you, and then you just keep filling your life with more of that.

The more you know yourself, the more that you can fill your day to day with what you love, and that even helps that tenure plan. We talk about

Sadaf Beynon: Yeah,

Carly Pepin: year, tenure. Yeah.

Sadaf Beynon: yeah,

Carly Pepin: plan. We'll call it a lifetime

Sadaf Beynon: Yeah.

sure. I think, um, actually listening to you talk, it's, it's kind of coming back to what you were saying about being, um, subordinate to your, to your environment, right? So like if in your environment, the thing to do to get fit. Or to lose weight or whatever is to run, then you feel like that's what you have to do. Is that what you're saying?

Carly Pepin: Absolutely.

Sadaf Beynon: Yeah.

Carly Pepin: Yeah. And just go find your own thing. Yeah.

Sadaf Beynon: Yeah,

that's,

Carly Pepin: of my friends, she does, [00:34:00] um, cardio. Drumming, by the

Sadaf Beynon: Hmm.

Carly Pepin: Yeah.

Sadaf Beynon: What is cardio? Drumming? I.

Carly Pepin: It's drumming, mixed with cardio. She's obsessed. It's so funny. I, I wouldn't be into it. I'd like look and I'm like, there's no way. I'm not gonna like that.

But like, she loves it so much. It fills her with so much like life and like she's so alive. And so when I say just. Find what you love. Like there's people out there doing something cool and weird and wacky, like for everyone. You just go, do you

Sadaf Beynon: Yeah.

Carly Pepin: have to run. Yeah. Find your cardio.

Drumming. Yeah.

Sadaf Beynon: I'm gonna Google that later because

I've written that one down.

Carly Pepin: She's awesome. Yeah.

Sadaf Beynon: No, that's cool. So, um, I wanna talk about the ripple effect. So it was really clear to me that, you know, you'd, when you moved to Australia, you were in a place of, um, confusion. You found a great coach who helped you find that clarity that you needed. You enjoyed that process so much that [00:35:00] you wanted to go out and do the same. And so you started your own coaching business. I'd love for you to share with us any experience that you've had where you have, seen a business unlock a major mind shift because of the process they've gone through.

Carly Pepin: Yeah. Um, there, there's a couple that come to mind. Interesting. One is about like the authenticity component. I was working with an individual who is actually selling, uh, like dietary supplements, right? Like dietary and health and nutrition supplements.

Sadaf Beynon: Hmm.

Carly Pepin: though, she doesn't have a value on. Being thin and

Sadaf Beynon: Hmm.

Carly Pepin: just not important to her. It's not part of her background or culture. Um, which, you know, I'm from LA so it's like, of course that's like culturally, like the culture there. But you travel

Sadaf Beynon: Yeah.

Carly Pepin: and most people don't really care. Like

Sadaf Beynon: Hmm.

Carly Pepin: of the people in LA and they're like, you're too thin, you look sick.

And you're

Sadaf Beynon: Yeah.

Carly Pepin: Okay, I haven't heard that before. Appreciate that. so she's just like a normal human, just living like normally, but her [00:36:00] brain had associated the only way to get this business going and she wouldn't be able to do it because she can't go on social media and share. She's like, even though the product works, she's like, I'm not using it 'cause I don't care.

Sadaf Beynon: Mm-hmm.

Carly Pepin: like, so how am I gonna sell a product to people when I look the way I look? And I was like, girl. sort out that mindset thing. So we

Sadaf Beynon: Mm.

Carly Pepin: out the mindset component, like to start, but then just understanding the business transition was, it wasn't her, it was just hiring influencers.

She got so stuck on the should, so stuck on the should that that needed to be hers. She

Sadaf Beynon: Mm-hmm.

Carly Pepin: see that it was just hiring influencers like to do that for her. She's the business woman. She's a businesswoman. She wants to look the way she, she looks. She doesn't care about that stuff. It's not good or bad, it's just who she is, right?

But there are influencers out there. Who really value that, who spend the majority of their time and energy and their day focusing on staying fit and trim, like that's their life. They love that. That's purposeful. So instead of her [00:37:00] trying to beat herself up and be someone else, it's like, okay, well let's just get those people.

And then the, the business launches in that way, in a sense, and all of a sudden a marketing dynamic that hadn't existed and had come to a, like a standstill. Like launched exponentially, right? So

Sadaf Beynon: Hmm.

Carly Pepin: was really helpful for her business, really helpful for her

Sadaf Beynon: Yeah.

Carly Pepin: Another example like I can think of is that individual I mentioned who had the trauma from the

Sadaf Beynon: Mm-hmm.

Carly Pepin: So when we worked through the trauma, it was like, okay, well how do I get this to grow? How do I get the people around me to grow? How do I get the teams to grow? And a lot of it was team building dynamics. Like it was a huge component of team building dynamics. The way that that company had structured itself and the way they set it up is it was like really great base plus commissions.

Right? So it's kind of like a little bit like a pyramid dynamic but not really like, 'cause you still got a great base.

Sadaf Beynon: Hmm.

Carly Pepin: it was interesting because what I started to see, because he was so, he so interested in empowering people to build financial. Independence that the company is [00:38:00] built in a way that like you can create seven figures and not be an executive.

Sadaf Beynon: Hmm.

Carly Pepin: amazing. It just depends on the level of work you're willing to put in

Sadaf Beynon: Yeah.

Carly Pepin: way that you can raise up in that company is also gonna be. Exponential. Right now there's no limit because every time he hits a limit, he figures out a way on how to make another tier for like that person who wants to move up and another tier,

Sadaf Beynon: Hmm. Yeah.

Carly Pepin: It's really amazing. And so you see like these individuals when they move out of like, this is what it's supposed to look like, this is what I want to create, and then utilizing those businesses as their vehicle, like they're, they're getting what they want and a lot of people get what they want as well.

Like it's

Sadaf Beynon: Hmm.

Carly Pepin: Yeah.

Sadaf Beynon: That's great. Thank you so

much for sharing. Carly, this has been great. I've really enjoyed, um, listening to your, to your story what I really liked about it is how you've used your own experience, like very, um, personal experience and being able to walk that in so many ways with other businesses and being [00:39:00] able to give back that way.

I think it's really inspiring.

Carly Pepin: Yeah. Thank you. This is

Sadaf Beynon: Mm-hmm.

Carly Pepin: inspiring conversation. Thanks.

Sadaf Beynon: You're welcome. Carly, before we wrap up though, where can our listeners connect with you or learn more from you if they wanted to do that?

Carly Pepin: Yeah, they could head over to West https://bio.site/westcoastga and

Sadaf Beynon: Okay.

Carly Pepin: with me there directly, or social media channel, whatever they prefer.

Sadaf Beynon: Awesome. Thank you.

And to those of you tuning in all the, the links that Carly has mentioned will be in the show description so from Carly and from me, bye for now and I will see you next time.